Essays on retail, customer behaviour, and why the industry's forecasting tools were never built to model either.
Reading last season, predicting the next, deciding how much risk to take: every step of range planning is a prediction about people, and too many get missed.
AI is mostly being used to do things. The bigger opportunity for retailers is what frontier LLMs already know about how their customers behave.
Almost every function of a retailer involves asking the same question: what will this group of people do? But the tool the industry uses to answer it was never designed to look at behaviour at all.